UCI BMX World Championships — July 27-31 2011 Copenhagen

When the world’s best riders take over Copenhagen at the BMX World’s at the end of July, big adrenaline rushes are to be expected. At the same time musicians and street-artists from all over the world are gathering at the Trailerpark Festival 2011.

As a part of UCI ‘Bike City Copenhagen’ Copenhagen is hosting the BMX Worlds July 27 to July 31. The new advanced BMX track in Copenhagen is already known to be one of the best and most versatile tracks in the world, and international stars are already lining up to test the ramps. The UCI BMX Worlds starts with a kickoff party at the Copenhagen City Hall Square on July 26.

BMX biking has experienced a comeback in Copenhagen over the past years – on the racing track as well as free styling. Also related sports such as parcour, roller skating, skating, street art, surfing and hip hop are big in Copenhagen, where a vast underground street culture is sizzling in the skater parks and abandoned industrial areas of the city.

Trailers, street art & music – Trailerpark Festival 2011 (July 28-31)
When evening breaks Copenhagen offers even more action. A truly unique art and music festival called the Trailerpark Festival is presenting four days of the best of both Danish and international street artists and electronic, indie, folk and rock music. The line-up for the fifth Trailerpark Festival consists of no less than 62 music acts and over 40 artists.

ArtRebels is the company behind the festival, a group of artists, designers and web coders committed to give room for the radical expressions in the many subcultures from the Danish underground.

Beach City & Best Cooking
In a water front city such as Copenhagen, no one needs to stay sweaty after the BMX rolling and the Trailerpark rocking: Copenhagen offers plenty of possibilities to have a swim by the habour beaches in the heart of the city. And you can take a bike or the metro to get to the nearby Amager sea beach with place and space for relaxing with a book, surfing, paddling and playing.

In the second half of August Copenhagen Cooking will be taking place in the restaurants and streets of the city. Copenhagen has the exclusive noma – the best restaurant in the world – but during the Cooking festival star quality chefs take their food art down to the streets in the hip Meat packing District in order to give everybody a taste of the good life.

Full of it..
Most people know the Danish Freetown Christiania in Copenhagen which is open at any hour and obviously worth a visit. And right these days people from all over Europe are gathering at the famous Roskilde Festival, which is one of Europe’s biggest music festivals, held June 26 – July 3.
Also Copenhagen recently hosted a huge Distortion party with a hundred thousand Copenhageners having fun in every street of the city, which was just over the order viagra top.

Related events
• http://www.bmxcopenhagen.com run through the state of the art BMX track in Copenhagen, Amager here
• www.Trailerparkfestival.com
• www.billetto.dk/trailerparkfestival

When the best BMX riders

fight for the World Championship Gold in the Danish capital at the end of July there will be a serious adrenaline rush. The World Championships are a unique opportunity to get a closer look at the sport and all its internatio

nal stars before the Olympics in London 20012.
Among the riders you will see the two British top BMX riders Liam Phillips and Shanaze Reade who will do their very best to bring the gold medals back to the UK. During the World Championships it will furthermore be possible to collect important qualification points for the Olympics in London in 2012 where BMX will be on the program for the second time ever.

World class BMX tracks in Copenhagen
For the past three years Copenhagen has hosted the World Cup BMX Supercross but it’s the first time ever Denmark hosts the BMX World Championships.
The Copenhageners can pride themselves of having one of the best and most modern BMX tracks in the world – a completely new track with room for 7500 spectators situated only a quarter from the central city square by bike.
Word of the ’state of the art’ Copenhagen track has run like wildfire through the BMX community and already top BMX riders from all over the world are testing the tracks. Riders from countries like Germany, Australia, Japan, Netherlands, UK, Hong Kong, Sweden, Italy, Ecuador and South Africa have been seen practicing on the tracks and they confirm that it’s totally ready for the World Championship July 27.-31st.

To the Worlds for a dime
The BMX World Championships are kicked off on 26 July with a big public festival on the Copenhagen city square. There you will find well known DJ’s and BMX freestylers who will do their very best to put the audience in the right world championship mood. The day after the actual races will start on the wild tracks.
Get access to all of the above for only €14 (+fee) – including the main attraction which is the elite races on Saturday 30 July. All age groups ranging from 5 to 45+ years. And of course alongside the competitions the World Championships offers plenty of live music, DJ’s and daredevil freestyle-shows.

City of the BMX bikes
Copenhagen has been selected to be the first ’Bike City’ (2007-2011) in the world by The International Cycling Union. That of course includes the BMX bikes which in recent years have had an increasing growth in the whole world. In Copenhagen also related sports so as parcour, roller skates, skating, street art, surfing and hip hop are big in Copenhagen, where a vast underground street culture is sizzling in the skater parcs and abandoned industrial areas of the city.
Other famous Copenhagen events related to this culture are the Roskilde Festival, one of Europe’s biggest music, and the Trailerpark Festival, a four-day Copenhagen-based music and arts festival staged at the same time as the UCI BMX Worlds. And by the way: Don’t miss the UCI Road World Championships in the heart of Copenhagen September 19.-25.

Check out the new Copenhagen tracks here

http://www.youtube.com/user/bmxcopenhagen#p/a/u/0/3S4_YgMOQFc

See the World Championship program here
http://www.bmxcopenhagen.com/schedule/

Facebook group

http://www.facebook.com/group.php?gid=8170829932

You are always welcome to contact Wonderful Copenhagen for further information:
Wonderful Copenhagen®, Tel: +45 3325 7400
Press officer Ms Le Lyby, Tel: +45 2462 1380, lly@woco.dk

For the latest update and photos please visit
www.visitcopenhagen.com/press
www.visitcopenhagen.com/photos

BMX-Racing ist kein Sport für zarte Typen und wenn die besten Fahrer der Welt vom 27.-31. Juli in der dänischen Hauptstadt um das WM-Gold kämpfen, ist der ganz große Adrenalinrausch vorprogrammiert. Die Weltmeisterschaften sind eine fantastische Gele

genheit, sich den Sport und seine Weltstars einmal von nahem anzuschauen, bevor Sie im nächsten Jahr zu den Olympischen Spielen in London weiterziehen.

Auch die beiden deutschen BMX-Topfahrer Luis Brethauer und Thorsten Lindenmeyer nehmen an der WM teil und sie werden ihr Bestes geben, um das Gold mit nach Hause nach Deutschland zu nehmen. Während der WM haben sie außerdem die Möglichkeit, wichtige Punkte zu sammeln, die sie brauchen, um sich für die Olympischen Spiele 2012 in London zu qualifizieren, bei denen BMX zum zweiten Mal auf dem Programm steht.

Kopenhagener BMX-Bahn von Weltklasse

Kopenhagen war in den letzten Jahren Gastgeber des World Cup BMX Supercross. Es ist jedoch bis jetzt das erste Mal, dass die BMX-Weltmeisterschaften in Dänemark stattfinden. Die Kopenhagener können sich damit rühmen, eine der besten und modernsten BMX-Bahnn der Welt zu besitzen – eine nagelneue Anlage mit Platz für 7 500 Zuschauer, nur fünfzehn Minuten mit dem Fahrrad vom Rathausplatz in der Stadt entfernt.

Die Meldung über die moderne Kopenhagener Bahn hat sich wie ein Lauffeuer in der BMX-Welt verbreitet und die besten Fahrer aus der ganzen Welt sind bereits dabei, die Bahn so richtig einzufahren.

Unter anderem wurden Fahrer aus Ländern wie Deutschland, Australien, Japan, den Niederlanden, Großbritannien, Hongkong, Schweden, Italien, Ecuador und Südafrika beim Training auf der Bahn beobachtet, die bis jetzt ausnahmslos tolle Bewertungen von allen

Fahrern bekommen hat: sie ist bereit für die Weltmeisterschaften Ende Juli.

Für nur 100 DKK zur WM

Der Startschuss für die WM fällt am 26. Juli mit einem rauschenden Volksfest auf dem berühmten Kopenhagener Rathausplatz. Hier sorgen bekannte Djs und BMX-Freestyler dafür, dass die Kopenhagener und Tausende internationaler Teilnehmer, das Publikum und die Journalisten in die richtige WM-Stimmung versetzt werden. Am Tag darauf geht der Wettkampf selbst auf der Bahn in Amager los.

Sie erhalten Zugang zur gesamten WM für nur 100 DKK (+Gebühr) – einschließlich der Haupattraktion, dem Wettkampf der Allerbesten am Samstag. Es gibt etwas für jeden Geschmack innerhalb dieses coolen und schnellen Sports, denn es finden BMX-Wettkämpfe in allen Altersgruppen statt – von 5 Jahren bis 45+.

Neben den Wettkämpfen stehen bei der WM in Kopenhagen selbstverständlich auch Livemusik, DJs und halsbrecherische Freestyle-Shows auf dem Programm.

Die Stadt der BMX-Fahrer

Kopenhagen, das von der International Cycling Union zur ersten „Bike City“ der Welt (2007-2011) ernannt wurde, ist die Stadt der Fahrradfahrer und das gilt selbstverständlich auch für BMX-Fahrer. In Kopenhagen sieht man nämlich mehr BMX als irgendwo anders – sowohl beim Racing in den Clubs als auch als Subkultur in den vielen Skateparks, grünen Oasen und stillgelegten Industrieflächen der Stadt.

Hier können Sie sich die neue Kopenhagener BMX-Bahn anschauen (embed http://www.youtube.com/watch?v=4i5bQs4UG-4&feature=channel_video_title) und http://www.youtube.com/user/bmxcopenhagen#p/a/u/0/3S4_YgMOQFc

Hier können Sie sich das Programm der BMX WM ansehen und Eintrittskarten kaufen (embed http://www.bmxcopenhagen.com/schedule/)

Facebookgruppe (embed http://www.facebook.com/group.php?gid=8170829932)

Sie sind allzeit willkommen, für weitere Informationen Kontakt zu Wonderful Copenhagen aufzunehmen:
Wonderful Copenhagen®, Tel.: +45 3325 7400

Pressesprecherin Le Lyby, Tel.: +45 2462 1380, lly@woco.dk

Die letzten Updates und Fotos finden Sie hier
www.visitcopenhagen.com/press
www.visitcopenhagen.com/photos

BMX-race är inte direkt en sport för känsliga typer, och när världens främsta åkare tävlar om VM-guldet i den danska huvudstaden 27:e – 31:a juli 2011, är det serverat för det stora adrenalin-påslaget. VM-tävlingarna är en sagolik möjlighet att själv

titta närmare på sporten och dess världsstjärnor, innan de nästa år drar vidare till OS i London.
Under VM finns också möjlighet att samla ihop viktiga poäng, som kan användas för att kvalificera sig till OS i London 2012, där BMX finns med på programmet för andra gången.

Köpenhamnsk BMX-bana i världsklass
Köpenhamn har under de senaste tre åren varit värd för World Cup BMX Supercross. Men det är första gången, som Danmark arrangerar ett VM i BMX.
Köpenhamnarna kan nu skryta med att ha en av världens bästa och mest moderna BMX-banor – en helt ny anläggning på Amager, med 7.500 åskådarplatser, och med bara femton minuters cykelavstånd från Rådhusplatsen.

Ryktet om den avancerade köpenhamnska banan har spridit sig som en löpeld i BMX-kretsar och elitåkarnarna är redan nu, i full gång med att provköra banan. Åkare från länder som Tyskland, Australien, Japan, Holland, Storbrittanien, Hong Kong, Sverige, Equador och Sydafrika har bl.a. setts träna på banan, vilken hittills fått högsta betyg av alla åkare – och den är definitivt klar för världsmästerskapen i slutet av juli.

Till VM för en hundralapp
VM startar den 26:e juli med en stor folkfest på Köpenhamns berömda Rådhusplats.
Här sörjer kända DJ’s och BMX-freestylers för att sätta köpenhamnarna och tusentals internationella deltagare, publik och journalister i den rätta VM-stämningen. Dagen efter påbörjas själva tävlingarna ute på banan.

Få tillgång till hela VM för endast 100:- (+ administrationsavgift) – inklusive huvudattraktionen, som är elittävlingarna under lördagen. Här finns något för varje smakriktning inom denna roliga och halsbrytande sport, för det körs BMX-tävlingar i alla åldersgrupper –

från 5 år till 45+.

Vid sidan av tävlingarna bjuder VM i Köpenhamn självklart också på livemusik, DJ´s och halsbrytande freestyle-uppvisningar.

BMX-cyklarnas stad
Köpenhamn, som utnämnts till världens första ’BikeCity’ (2007-2011) av The International Cykling Union, är cyklarnas stad och det gäller självklart också för BMX-cyklarna. I Köpenhamn är nämligen BMX mer populärt än någonsin förr. Både som race i klubbarna och som subkultur i stadens många skate-parker, gröna oaser och nedlagda industriområden.

Kolla in den nya Köpenhamnska BMX-banan här
http://www.youtube.com/watch?v=4i5bQs4UG-4&feature=channel_video_title och

http://www.youtube.com/user/bmxcopenhagen#p/a/u/0/3S4_YgMOQFc

Se BMX VM-programmet, och köp biljetter via

http://www.bmxcopenhagen.com/schedule/

Facebookgrupp

http://www.facebook.com/group.php?gid=8170829932

Du är alltid välkommen, att kontakta Wonderful Copenhagen för vidare information:
Wonderful Copenhagen®, Tel.: +45 3325 7400
Press officer Ms Le Lyby, Tel.: +45 2462 1380, lly@woco.dk
För senaste uppdatering och foton, besök
www.visitcopenhagen.com/press
www.visitcopenhagen.com

A heavy focus on social media in the run-up to this summer’s UCI BMX World Championships in Copenhagen should give Denmark street credit throughout the world. The ambitious digital project is financially supported by the Branding Denmark Fund‘s main

objective is to assist its partners in reaching new target groups and turn their eyes to Denmark as an attractive and innovative tourist destination.

Today, the viral film ”BMX Bandits taking over Copenhagen” is launched through several channels in the digital media. By including all the well-known elements from the BMX sport, it appeals to the young underground groups in the entire world as well as to the many family fans of the BMX sport.

The regional tourist and event organisation, Wonderful Copenhagen, which is the main responsible partner for the staging of the UCI BMX World Championships 2011, has worked out an ambitious digital strategy to have the Danish branding values spread through social networks and viral media to strike when the iron is hot and the BMX-interest at its highest.

The digital project is financially supported by the Branding Denmark Fund. Chairman of the Board, Jørgen Tandrup says: “The Branding Denmark Fund’s purpose is to make Denmark known for all our positive values. Therefore, we are pleased to support the development of innovative types of communication, which are capable of reaching new target groups globally. Target groups, which then get to know about Denmark and subsequently may want to visit Denmark”.

Branding of Denmark
Fully in line with the primary objective of the film; to brand

and expose Denmark internationally as a nation of innovative, open-minded and creative people worth a visit, the film takes the BMX genre from the closed tracks and leads it through the streets of Copenhagen

CEO of Sport Event Denmark, Lars Lundov says: ”The BMX sport is a new Olympic sport, originating from the street culture. Therefore, it is only natural that the UCI BMX World Championships film introduces the sport in the streets, and not in a closed-off venue only. Taking the BMX sport from the venue to the streets of Copenhagen will further highlight Denmark as a nation of bike riders and add to Denmark’s image as a creative and green event destination”.

Managing Director of Wonderful Copenhagen, Lars Bernhard Jørgensen adds: ”It is an obvious opportunity to try something new. The fact that Denmark is hosting as many as three world cycling championships in 2011 enables us to exploit the synergy between the three events and reach target groups beyond our existing audience. And not to forget: to spread the image of Copenhagen as a “bike city”.

Sports events are good business
’Attention Economy’ is a relatively new word in Denmark, but it has become more and more clear how decisive a factor other people’s attention, or lack of the same, can have after the many new digital media have drastically changed the media image. After the global economic crisis took its beginning, and the battle to acquire (or keep) customers was intensified, major international sports events are seen as a guarantee for growth.

A part of Bike City Copenhagen
The UCI BMX World Championships 2011 event is part of the Bike City Copenhagen project (BCC), which HRH Crown Prince Frederik is protector for. Copenhagen is the only city in the world, which has been appointed Bike City by the UCI by now and between 2008 and 2011, Copenhagen is hosting 6 major international cycling events. Beyond the above event, the package includes among others the The UCI Road World Championships 2011 and the UCI Para-cycling World Championships 2011. Behind BCC (Bike City Copenhagen) stand as strong partners as the Danish Motor Union, the Danish Cycling Federation, Sport Event Denmark, The City of Copenhagen, The Capital Region of Denmark and Wonderful Copenhagen

Watch the film: http://www.youtube.com/watch?v=VRieZNomcLM